Guidelines for Communications Leaders

An effective communications team may include one or more of the following:

  • Communications vice president or chairman
  • Website manager
  • Social media coordinator/administrator
  • Newsletter/e-newsletter editor
  • Distribution chairman

See Job Descriptions for Communications Leader.

A communications leader:

  • Works with the unit’s elected officers to develop an annual communications plan. The plan should complement the goals of the association and include internal messages for the school community as well as external communications for the public.
  • Serves as the chairman of the communications committee.
  • Assists the president and other officers in their preparation of remarks for media interviews.
  • Assists program and event chairmen in publicizing upcoming events/programs. Follows up with articles highlighting the event or program.
  • Attends training workshops, and makes reports during meetings, as requested.
  • Passes along all communications resources to a successor, including past communications and publications, website and publication information, distribution information, and schedules.


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